If you are interested to connect
TV players in Singapore, actually, there isn’t many.
1) Singtel: Telecommunication
company, they have paid TV.
2) Starhub: Telecommunication
company, they have paid TV.
3) SPH: Actually SPH don’t have
TV, but they are the most competitive media company to Mediacorp, they own more publications like newspaper, ex. The Straits Times, or wider industry range, even to
elderly care.
4) Mediacorp:
Free TV, a state-owned company
operates privately, basically they don’t have a direct competitor in Singapore, so
you could say they are the only player and the biggest. They don’t have so much
event to the public, it was interesting that they offered TV advertising discount
every April, afterward, they don’t really do discount, which they consider the
offer in April is the best you can get. The minimum TV advertising period is 6
months, each month you will choose a week to display your advertising continuously,
not showing your advertising in the whole month.
Mediacorp co-organized event with
DBS, and DBS help Mediacorp to send the event information, once you register
the event, Mediacorp will call you many times until you confirm to attend the
event. Once you get your pass in the event, there will be an account manager
assigned to you during the whole event. There was no boring speech, after a short
introduction from the host, there was around 15-minute video showing all the
information you need to know, then your account manager will discuss your
interest and the details pricing plan.
They have different channels, but
the audience mostly targeting in Singapore:
- CAN = Channel News Asia, English
speaking, only news, the advertising price is the most expensive, and they will
select good quality advertising only.
- 5: English speaking, all types
of TV program
- 8: Mandarin Chinese speaking, all types
of TV program
- U: foreign drama, ex. Taiwan,
Korea, China..etc
- Suria: Malay speaking
- Vasantham: India market
- Toggle: Online free TV, allowing
you to have advertising in the front, middle, and end of the video.
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